AdBlock Plus To Introduce Independent Board To Oversee Acceptable Ads Program

Mark Wilson writes: Ad blocking has been in the news quite a lot recently, not least because of iOS 9′s new support for advertising avoidance. Perhaps the most famous tool in the arena is Adblock Plus. It’s something that many people have become reliant on for cleaning up their online experience but Eyeo — the company behind AdBlock Plus — has been keen to encourage people to permit the display of some advertising through its Acceptable Ads program. That companies can pay to bypass Adblock Plus is nothing new, although Adblock Plus insists that most ads that are deemed ‘acceptable’ are added for free. Today Eyeo announces that it is going to hand over control of the Acceptable Ads program to a completely independent board.

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