Instagram Announces New Business Tools: Contact Option, Deeper Analytics

Instagram on Tuesday announced it is adding more features for the business users. The platform, which has over 200,000 advertisers, is debuting three new features including business profiles. Businesses will also get a “contact” button on their profiles which they can use to interact with the customers via call, text, or email. Instagram is also giving businesses access to deeper analytics — even if the post isn’t an advertisement.

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