Apple Will Release Its $349 HomePod Speaker On February 9th

After it was delayed in mid-December, Apple finally announced the availability of its new smart speaker. The company announced it will release the HomePod on February 9th and that preorders for the device will start this Friday, January 26th. The smart speaker will initially go on sale in the U.S., UK, and Australia. It’ll then arrive in France and Germany sometime this spring. The Verge reports: The company’s first smart speaker was originally supposed to go on sale before the end of the 2017, but it was delayed in mid-December. That meant Apple missed a holiday season where millions of smart speakers were sold — but the market for voice-activated speakers is clearly just getting started. And at $349, Apple’s speaker is playing in a very different market than Amazon’s and Google’s primarily cheap and tiny speakers. The HomePod is being positioned more as a competitor to Sonos’ high-end wireless speakers than as a competitor to the plethora of inexpensive smart speakers flooding the market. Despite the delay, Apple doesn’t appear to have made any changes to the HomePod — the smart speaker appears to be exactly what was announced back in June, at WWDC. The focus here continues to be on music and sound quality, rather than the speaker’s intelligence, which is the core focus of many competitors’ products. The speaker will still have an always-on voice assistant, but Apple’s implementation of Siri here will be more limited than what’s present on other devices.

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