Consumers’ Privacy Concerns Not Backed By Their Actions

Ian Barker, writing for BetaNews: A large majority of people say they are concerned about their online privacy, but this is not reflected in their actions according to a new study. The survey from Blue Fountain Media reveals that 90 percent of respondents are very concerned about their internet privacy and 48 percent wish ‘more was being done about it.’ Yet despite this 60 percent of those polled happily download apps without reading terms and conditions, and close to 20 percent still download apps even when they have read the terms and don’t like them. A third of those polled say they would delete an app that tracks their whereabouts, but 50 percent say whether they would do so depends how much they like the app. Interestingly less than 10 percent believe an app that tracks their location is actually useful to them.

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